Samsung Appliance Repair.
In 2009, the year of worldwide recession due to the 2008 global credit crisis, Samsung’s sales revenue rose 27 percent from the previous year. In the home market, Samsung held the leading position thanks to strong sales of its flagship items, Zipel-brand side-by-side and Kimchi refrigerators. The conglomerate continues to enjoy prominence in the home appliance sector with growing sales of refrigerators, washing machines, air-conditioners, microwave ovens and “robot” vacuum cleaners.
In a market clearly split into two extremes of upmarket and budget categories, Samsung employs a two-pronged strategy to emphasize its premium image for affluent consumers while marketing lower-end items with fewer bells and whistles for emerging economies consumers. AES service technicians are among the few fully trained experts in Southern California able to service all Samsung product lines.